Communication environment have emerged or seen rapid growth during the latter part of the 20th century and into the new millennium. As Naughton (2006) said, there is something special about our present situation at the beginning of the new millennium. The combination of digital convergence, personal computing and global networking seems to have drove up the speed of development and dramatic changes in the communication environment.
It is hardly possible to not be aware of some of the major types of new media, which include social networking sites such as Facebook and Twitter. Besides that, there's also blogs and video sharing sites such as YouTube. New media is invariably changing to connect to as many different platforms and people (Melanson, 2010).
In the article Can Twitter Replace Traditional Journalism, Dawn Osakue (2010) commented "For raw speed and real-time eyewitness accounts," she concluded, "it's now virtually impossible for the mainstream media to keep pace with the likes of Twitter". Twitter has gone beyond its role as a news-breaker, Osakue (2010) later added on. The role of social media are gradually becoming more important to news publishers both for gathering and for disseminating information (Osakue, 2010). Although it seemed hard to believe, from being informal and less reliable sources, social media has now become almost established sources (Osakue 2010).
Reference
Melanson, G. (2010). What Are the Different Types of New Media?. Available: http://www.wisegeek.com/what-are-the-different-types-of-new-media.htm. Last accessed 29th September 2010.
Naughton, J. (2006). Blogging and the emerging media ecosystem. Available: http://reutersinstitute.politics.ox.ac.uk/fileadmin/documents/discussion/blogging.pdf. Last accessed 29th September 2010.
Osakue, D. (2010). Can Twitter replace traditional journalism?. Available: http://www.editorsweblog.org/newsrooms_and_journalism/2010/09/can_twitter_replace_traditional_journali.php. Last accessed 29th September 2010.
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